#StopHateForProfit - What can the Facebook advertising boycott accomplish?

In July 2020, the biggest advertising boycott in the history of social media was under way in the US. The civil society alliance behind the #StopHateForProfit campaign had pushed hundreds of companies to suspend their advertising spending on Facebook. The aim was to persuade the platform, which is mainly financed by advertising, to reform how it deals with racism, hate and disinformation.

But how successful can such an advertising boycott be when even many governments have made little progress in this area? What is even the link between the online ad industry and disinformation and hate campaigns? These were some of the questions Julian Jaursch talked to Nandini Jammi about in a one-hour online background discussion on July 21, 2020. Marketing expert and activist Nandini Jammi has been putting pressure on the advertising industry with campaigns for years and is the co-funder of the “Sleeping Giants” initiative, which helped initiate #StopHateForProfit.